Manchester, NH (August 13, 2006) — Imagine, taking care of customer claims on the spot instead of waiting a month or more for an adjustor to arrive.
That’s long been the goal for Flooring America and Flooring Canada as the cooperative works to streamline the often cumbersome process of inspecting potentially defective floors. But now, Flooring America and Flooring Canada members can avoid the lengthy hassle altogether with a new self-inspect program for laminate and vinyl floors.
“This is a tremendous benefit for our members and our customers,” said Flooring America President Vinnie Virga. “Now we can take care of the customer immediately, and have our members settle claims themselves. This is a huge customer service initiative in addition to a time-saving advantage for our members.”
Jim Duff, President of Flooring Canada emphasized the benefits of streamlining the claims process on the bottom line. “We’re delighted to be able to deliver this extra level of service,” said Duff. “This is just another example of how we are constantly trying to improve our members’ efficiency and profitability.”
Settling claims right away without calling in a manufacturer’s inspector offers a welcomed level of comfort and peace of mind for consumers and Flooring America and Flooring Canada retailers alike. Both groups want claims resolved quickly, and consumers would much rather deal with the retailer where they bought the product than the manufacturer. As Lew Migliore, the industry’s leading performance analyst says, it once again boils down to customer service.
“Did you ever notice that one dealer in town, in every retail product category, stands out?” writes Migliore from a recent column in Floor Covering News. “I’d bet that it’s excellent service and customer satisfaction, not price, that makes them the best. It almost always is.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Chris Ramey at 800-450-7595 ext. 2131. Flooring America and Flooring Canada logos can be downloaded at http://www.weintraubadv.com/fame.
