Empower.Enlighten.
“Vision 2 Action” Positions Flooring America and Flooring Canada Members for Success
Manchester, NH (July 21, 2008) —Members of Flooring America and Flooring Canada are talking the talk and walking the walk, with the help of the many programs and initiatives introduced at their summer convention, entitled “Vision 2 Action,” held July 21-23 in Nashville, Tenn. The convention’s theme emphasized the company’s current mission: to turn their visions of increased traffic and sales into reality.
The main goals of the recently developed programs and initiatives are to provide members with the tools they need to excel in the current economy and to help them build customers for life. Flooring America and Flooring Canada are addressing these goals with a number of big initiatives, including launching an innovative new marketing strategy that will introduce Internet marketing into their business plan, as well as, new product introductions, a refining of the Vision strategy launched at their winter convention and important new training opportunities .
“We are embracing the changes in the world around us,” said Vinnie Virga, president of Flooring America. “By adapting our business model to meet our customers’ needs, and by offering our members a number of choices for how they reach new streams of business, we are building a brand that will weather the storm of the economy and come out positioned for much future success.”
The Vision branding program was introduced to members at the company’s January 2008 convention as an innovative marketing-and-merchandising initiative, guided by member feedback, that will drive Flooring America’s and Flooring Canada’s retail strategy in the coming years. Six months later, they are focused on putting ideas of the Vision branding strategy into motion.
Flooring America and Flooring Canada will deliver a new learning strategy that will ensure no member is left behind in these challenging and changing times. Training includes state-of-the-art online programs and webinars that ensure more wide-spread access to the company’s superior knowledge.
Other exciting offerings include the extension of proven flooring collections with the introduction of exciting new products for residential and commercial customers
“We have a visionary concept for propelling our company forward”, said Jim Duff, president of Flooring Canada, “and each of these programs are gearing us up for future success.”
About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) are divisions of CCA Global Partners, the world’s largest flooring group. With a sales volume of $1.7 billion, FA and FC comprise 600 member-owned floor-covering stores throughout the U.S. and Canada. Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training. Learn more at http://www.FlooringAmerica.com. For information about becoming a member, call Bill Hosner at (866) 315-8705.
