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Flooring America and Flooring Canada Add New Performance Hardwood to Their Downs Line
Houston, TX (July 20, 2010) — Flooring America and Flooring Canada introduced an exciting new line of performance hardwood at their Summer Convention held at the George R. Brown Convention center in downtown Houston, Texas. These beautiful new hardwoods will be part of the exclusive Downs collection of high performance flooring products.
Downs Performance Hardwood features the most durable finish in the industry along with unparalleled crystal clear beauty and detailed graining. It offers homeowners outstanding color quality, uniformity and a high-performing surface that won’t scuff or stain.
“Customers can be confident that with the most durable finish in the industry, their floors will remain beautiful year after year,” says Randy Upson, Vice President of Merchandising for Flooring America.
With 50 year guarantees on wear, manufacturing, structural integrity, and finish, Down’s Performance Hardwood gives homeowners a floor they can count on to stay strong and look beautiful for many years to come.
“One of our goals at convention is to provide our members with the best flooring products on the market to offer their customers,” says Vinnie Virga, President of Flooring America. “Downs Performance Hardwood is the best of both worlds. It’s a wonderful option to add rich beauty to the homes of active families.”
About Flooring America and Flooring Canada
Flooring America (FlooringAmerica.com) and Flooring Canada (FlooringCanada.com) consist of more than 550 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group.