Empower.Enlighten.
Improving the Floor Shopping Experience With Certified Installation
Manchester, NH (July 19, 2007) - Installation continues to be one of the most challenging aspects of the flooring business today. Finding the best crews, ensuring top-notch work, and keeping customers happy from beginning to end are daily issues. That’s why Flooring America and Flooring Canada will introduce a new apprenticeship program to recruit, train, and certify installers.
“Developing great installation talent is a priority for our members,” said Flooring Canada President Jim Duff. “We want to ensure memorable shopping experiences for our customers, and that doesn’t end with the store experience; it ends with expert installation. This is a very important customer service area, and we intend to provide a service that is a healthy cut above what our competitors are offering.”
The apprenticeship program will be backed by the U.S. Department of Labor – a first in the flooring industry. Members will receive step-by-step instructions and help for recruiting and training new talent, then retaining those installers year after year.
“This program grew out of our five-year planning process,” said Duff. “It’s a priority for our members and we’re delighted to get it off the ground within a year of establishing the program as one of our goals. Installation is so important to customer satisfaction. It’s an experience, it’s a service - it’s not a commodity. Seeing a new carpet or floor should be a time of satisfaction and joy for a homeowner, and we look forward to launching this program in the fall to start solving this prickly sticking point in our industry.”
About Flooring America and Flooring Canada
Flooring America and Flooring Canada with a sales volume of $1.65 billion consist of more than 580 member-owned floor covering stores through the States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705.
Flooring America and Flooring Canada logos can be downloaded at http://www.weintraubadv.com/fame.
