Empower.Enlighten.
“Vision 360” Offers Flooring America and Flooring Canada Members Comprehensive Plan for Success
Manchester, NH (January 8, 2009) — Members of Flooring America and Flooring Canada headed south for the winter for the 2009 Winter Convention, entitled “Vision 360,” held January 8-10 in Dallas, Texas. The convention’s theme emphasized the company’s current mission to provide comprehensive retailing solutions that help members thrive and survive in the troubled economy.
Flooring America and Flooring Canada are addressing this mission through a number of key initiatives, ranging from sales and marketing to group benefits to merchandising.
“We are aware of the economic troubles ahead of us and we are arming our members with visionary tools and resources that will see them through the hard times,” said Vinnie Virga, president of Flooring America.
Key management staff has focused on delivering quality content to members at this convention, including areas of best practices in marketing and key ways you can improve your bottom line to drive performance results with creative sales tactics. In addition, they have brought in a new consulting arm for all FA/FC members that focuses on the key areas of improving margins, reducing costs, reducing inventory, transitioning business to the next generation, business valuation, and much more.
Members are benefiting from the power of their co-op as Flooring America and Flooring Canada continue to provide the lowest rates in the industry for consumer financing, credit card processing, and health, life, dental, and business insurances. They are also providing training on ways to increase traffic, increase the average ticket, and develop improved selling skills while providing the highest levels of service to the customer.
Merchandising is one way that members create an inviting, state-of-the-art shopping experience for their customers, as new additions to the Vision store model continue to roll out to members this winter. This includes beautiful visual displays, lighting, exciting floor layouts, and signage, as well as the newest exclusive products positioned at attractive price points. In addition, cost reduction strategies help members gain additional cash flow. A host of new and exciting additions that help drive traffic, merchandising, and business execution will be announced later in 2009.
“We have a visionary concept for helping our members succeed during the recession,” said Jim Duff, president of Flooring Canada, “and each of these measures contributes to their ultimate success.”
About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) are divisions of CCA Global Partners, the world’s largest flooring group. With a sales volume of $1.7 billion, FA and FC comprise 600 member-owned floor-covering stores throughout the U.S. and Canada. Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training. Learn more at http://www.FlooringAmerica.com. For information about becoming a member, call Bill Hosner at (866) 315-8705.
