Empower.Enlighten.
Flooring America Marketing Provides Strong Defense Against Unstable Market
Manchester, NH (January 8, 2009) — “A retailer’s gotta do what a retailer’s gotta do.” Lucky for Flooring America and Flooring Canada members, they have the most advanced and effective tools for the job. Especially in the areas of marketing and advertising, which is paramount when it comes to succeeding in today’s faltering economy.
Driving traffic into member showrooms is the primary focus of Flooring America and Flooring Canada’s marketing strategy for 2009. From eye-catching promotional materials featuring strong financing offers to a host of guerilla marketing tactics, members are able to grab the attention of the consumer in a positive and profitable way. At the same time, technology is increasing their reach and effectiveness through Internet marketing campaigns and other exciting marketing initiatives.
“It’s the best time to be a member of Flooring America and Flooring Canada,” said Debi Binder, Flooring America’s vice president for marketing. “During rough economic times you have to be smart and aggressive in your advertising and marketing. We’re ensuring that our members reach consumers with their message by giving them strong, high-impact materials and affordable programs.”
Members also have the advantage of a new, online advertising tool called AdPro. This program allows members to plan, place, and buy advertising using a blended communications strategy that includes print, television, radio, and Internet. AdPro helps them maximize exposure in the best arenas by storing, tracking, and delivering extremely useful information that will help them advertise more effectively and efficiently than ever before.
“By tracking the effectiveness of their efforts with AdPro, our members can be sure they have the strongest possible message, with the most effectiveness for their advertising dollars, positioning them in front of their key customers,” said Binder.
The strength of the Flooring America and Flooring Canada network is also a huge asset to members when it comes to marketing. The power of group buying and group advertising, as well as their expertise in creating customized marketing campaigns, has earned the company various awards in the past and, more importantly, continues to help position their members head-and-shoulders above the competition when it comes to driving traffic.
About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) are divisions of CCA Global Partners, the world’s largest flooring group. With a sales volume of $1.7 billion, FA and FC comprise 600 member-owned floor-covering stores throughout the U.S. and Canada. Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training. Learn more at http://www.FlooringAmerica.com. For information about becoming a member, call Bill Hosner at (866) 315-8705.
