Empower.Enlighten.
Flooring America & Flooring Canada Members “Take the Lead” at the Summer 2009 Convention
Manchester, NH (August 10, 2009) — Members of Flooring America and Flooring Canada gathered in Orlando, Florida, for their Summer 2009 Convention, entitled “Take the Lead.” Held August 10-12, the convention focuses on initiatives and strategies aimed at helping members be a leader in their marketplace during these challenging economic times.
Among the company’s introductions for 2010 are new wood and laminate product launches, updated training programs, and an improved promotional strategy to help give members an edge over the competition.
Members hope to broaden their appeal by adding new wood and laminate products – two of the fastest growing product segments – to their vast selection. This new launch, which is the largest in Flooring America and Flooring Canada history, will include high-style, high-value items with very aggressive price points from the Woodtrends and Floortrends brands. Wood items will include various species, such as oaks, hickories, and maples. The laminate items are wood- and tile-look products in varied widths and diverse styling, including contemporary high-gloss, hand-scraped and concrete looks, and more.
The newly upgraded training programs launched by Flooring America and Flooring Canada will provide managers with continuous training designed to improve customer relations, raise average tickets, and increase close ratios.
In addition, their award-winning marketing department has compiled a promotional calendar focused on high-quality, value-driven offers designed to attract today’s discerning shopper. Significant discounts and long-term financing offers have been backed by a new family of promises: the Ultimate Confidence Guarantee. This package of industry-best guarantees offers customers the purchasing confidence they are seeking in today’s unsure economy. Flooring America and Flooring Canada are offering customers 100% confidence in the key areas of satisfaction assurance, price protection, lifetime installation, replacement and upgrade warranties, stain protection, and more.
“Flooring America and Flooring Canada stores have been holding strong through the economic downturn,” said Vinnie Virga, president of Flooring America, “but we want to help them prepare for the future as well. Now is the time to grab up market share with strong offers and make smart advertising decisions that position you prominently in your marketplace. Our programs are helping our members do just that.”
About Flooring America and Flooring Canada
Flooring America (FA) and Flooring Canada (FC) are divisions of CCA Global Partners, the world’s largest flooring group. With a sales volume of $1.7 billion, FA and FC comprise 600 member-owned floor-covering stores throughout the U.S. and Canada. Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training. Learn more at http://www.FlooringAmerica.com.