Empower.Enlighten.
Flooring America and Flooring Canada Adapt to Changing Retail Landscape
WASHINGTON, D.C. (January 6, 2010) — Members of Flooring America and Flooring Canada gathered at the Gaylord National Hotel and Convention Center in Washington, DC January 6 – 9 for their Winter 2009 Convention entitled Believe it to Achieve It!
The three-day convention focused on the importance of internet marketing and providing members with the tools to succeed in a virtual world. Along with a wealth of new trend-setting programs, attendees discovered new products and values from major industry suppliers. Featured among the product introductions is up and coming carpet brand Tigressá Soft Style™, which boasts incredible strength behind its luxuriously soft appearance.
Flooring America and Flooring Canada members were given the opportunity to choose from a broad range of seminars and demonstrations to stay abreast of the latest product trends, marketing programs, technology, and buying opportunities. Members were invited to join in Education Day training seminars and witness the unveiling of new advertising programs and promotions for the second half of 2010.
“We strive to give our members every advantage in order to help them remain successful in the marketplace,” says Vinnie Virga, President of Flooring America. “And when using the tools from those training sessions, the marketing programs, and the products produce results, we want to recognize that success as well.”
This year’s closing event began with the annual award banquet and presentation on Friday evening, January 8. Afterward, Flooring America and Flooring Canada members experienced an exclusive evening with first-class treatment as they toured Washington, DC in the moonlight and the US Capitol Building after hours.
The site seeing adventure included such buildings as the famous Smithsonian Museum, the US Holocaust Memorial Museum, the Bureau of Engraving and Printing, the Washington Monument, the Jefferson Memorial and National World War II Memorial, the White House, the Lincoln Memorial and much more.
About Flooring America and Flooring Canada
Flooring America and Flooring Canada consist of more than 550 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group.