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CCA Global Partners Launches New Resista Refresh Carpet with Advanced Stain and Odor Protection
Anaheim, CA (July 25, 2011) – After years of success with their exclusive Resista stain-resistant carpet, CCA Global Partners is excited to announce the launch of the new Resista Refresh line. Resista Refresh features advanced generation stain protection and a 10-year “No Exclusions” stain warranty.
Resista Refresh addresses today’s consumer concerns with cleanliness and healthy homes with Silver Shield antimicrobial protection and ActiFresh to actively neutralize odors in your home.
“We are eager to build upon our successful Resista brand which has always focused on the stain resistance story,” said Charlie Dilks, Chief Product Officer of CCA Global Partners. “With the added benefits of odor and antimicrobial protection, we are confident this product will impress even our most demanding customers.”
Resista Refresh was developed through the collaboration of CCA’s product team along with the experts at Beaulieu who will be manufacturing the product for CCA.
“We are excited about this important launch with the CCA family,” said Jeff Meadows, Chief Marketing Officer for Beaulieu of America. “Our companies feel strongly that consumers want real solutions for their home and Resista Refresh is the ultimate solution for her environment”
Silver Shield technology uses genuine silver particles to kill odor and stain-causing bacteria that can grow in the home. ActiFresh works around the clock to actively neutralize odors in the home. The combination provides a carpet that looks beautiful but is also fresh and clean.
Resista Refresh products were introduced to CCA Global Partners’ membership at their summer convention in Anaheim where they were able to see the exciting new product first hand. These products will be available to consumers in October and can be found in Carpet One Floor & Home, Flooring America, and Flooring Canada stores throughout North America.
About CCA Global Partners
CCA Global Partners, Inc. is a privately held cooperative based in the United States with member businesses in the U.S., Canada, Australia, and New Zealand. For a quarter of a century, CCA Global has partnered with entrepreneurial businesspeople to create a cooperative powerhouse unmatched in the marketplace. With 14 independent business brands and more than 2,700 locations, CCA Global Partners is well positioned to positively impact the success of independent businesses. For more information on CCA Global Partners, go to http://www.ccaglobal.com.