Empower.Enlighten.
Introducing Re-Revolutionized Lees® Carpet
Houston, TX (July 21, 2010) — Carpet One Floor & Home, North America’s leading floor covering retailer, is excited to announce the re-launch of one of their most popular carpet lines.
Lees®, America’s second oldest brand of carpet, has set the standard for carpet comfort and performance for over 160 years. And now this exclusive line, available only at Carpet One Floor & Home, has been re-revolutionized to provide even more stain protection, comfort, and peace-of-mind for homeowners.
Unlike carpets that feature spray-on protection that will wash or wear off, Lees® works to repel stains from within. The newly re-launched brand is constructed with Evertex, a ground-breaking fiber that inherently blocks stains before they have a chance to set in. In fact, the stain protection found in Lees® is so powerful, that it’s backed by a lifetime stain warranty – guaranteeing stain-free carpet for life.
“Being comfortable with your flooring choice is very important,” says Bill Gaddis of Mohawk Industries. “With its advanced stain-repelling technology and unprecedented warranty, the re-revolutionized Lees carpet is able to give consumers genuine comfort – both in mind and underfoot.”
The re-revolutionized Lees® also features custom-built ExtraLoc backing for extraordinary durability, and a soft, downy touch for unparalleled comfort. Customers will be able to choose from a wide selection of carpet colors and patterns that can be styled to accommodate all types of tastes.
“We are very excited about the recent improvements to this carpet line,” says Carpet One Floor & Home President Eric Demaree. “Lees has always been one of our most popular brands. Lees delivers total peace of mind to customers looking for great looking carpet with unsurpassed durability and performance.”
In addition to all the exciting new features of the re-revolutionized Lees carpet, Carpet One Floor & Home will also be introducing a revolutionary new display system. The Lees color wall will provide a shopping experience that simplifies the decision making process for the customer by showcasing textures and colors in an easy-to-understand, high-touch environment.
Lees® will officially re-launch beginning at Carpet One Floor & Home’s 2010 summer convention in Houston, TX and be available in stores starting in October 2010.
About Carpet One Floor & Home
Carpet One Floor & Home (http://www.CarpetOne.com) is North America’s leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor,