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SelectAFloor Re-Design To Include New Lifestyle Categories
Houston, TX (July 21, 2010) — Carpet One Floor & Home is excited to announce the re-design of their popular SelectAFloor shopping system with new categories to better match today’s customer’s needs. Beginning in October, SelectAFloor systems in Carpet One Floor & Home Stores will unveil seven brand new lifestyle flooring categories including: Classic, Relaxed, Inspired, Casual, Modern, Active and Workspaces.
The North American retailer’s exclusive SelectAFloor system has been a popular feature due to its unique organizational layout based around consumer lifestyle and taste and it’s ability to make a traditionally difficult decision – choosing flooring – much easier for the customer.
As Carpet One Floor & Home’s core broadloom program, SelectAFloor is an integrated merchandising system developed to simplify both the selling and buying processes by narrowing choices down to the two things consumers care about most: style and value. Over 400 styles are displayed on SelectAFloor lifestyle pods. Each product is also defined by a Product Promise, or warranty series, that allows the customer to identify his or her needs and set the groundwork for purchasing. Furthermore, the SelectAFloor system makes buying flooring completely worry-free with Carpet One Floor & Home’s exclusive Beautiful Guarantee. If customers aren’t 100% happy with their floor, Carpet One will replace it for free.
“We are very excited about the new lifestyle categories in our SelectAFloor shopping system,” says Theresa Fisher, VP Visual Merchandising at Carpet One Floor & Home. “SelectAFloor has always allowed our customers to find the carpet that best reflects their personal taste and lifestyle with very little effort. Wit this re-design we ensure that our category offerings continue to mirror our customers’ changing needs.”
About Carpet One Floor & Home
Carpet One Floor & Home (http://www.CarpetOne.com) is North America’s leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor,