Empower.Enlighten.
Carpet One Floor & Home Members Focus on their Cooperative’s Strengths at 2011 Winter Convention
Grapevine, TX (January 13, 2011) – Carpet One Floor & Home members from across the United States and Canada joined together for their 2011 Winter Convention at the Gaylord Texan where they focused on the increased strength and opportunities they have by engaging in cooperative activities. The theme of the convention – The Power of & – reinforced the core values of the world’s largest flooring cooperative.
The agenda highlighted the benefits of the co-op’s distinctive programs and products such as their recently introduced Healthier Living Installation program, their new marketing creative strategy, and their exclusive product brands.
Two new product categories and unique merchandising systems were introduced to members– Laminate for Life and Rustic River Hardwood. The private label Laminate for Life line will feature a selection of laminates that offer customers not only a beautiful, durable, and easy-to-maintain floor, but also an affordable floor. The new Rustic River Hardwood line brings a collection of products for the customer looking for unique textures and styles to bring a relaxed natural feeling to their home.
“Exclusive merchandising programs are a big part of the power that we have as a cooperative.” said Eric Demaree, President of Carpet One Floor & Home. “We are very proud of our members and of the products that they help us develop, so we can deliver beautiful floors to our customers at affordable prices.”
Carpet One Floor & Home members also welcomed keynote speaker, Earvin “Magic” Johnson, who motivated the group by sharing lessons experiences from the building of Magic Johnson Enterprises. Through strategic investments, partnerships and endorsements, Magic Johnson Enterprises provides products and services that particularly focus on ethnically diverse urban communities.
The Carpet One Floor & Home convention was closed by a night of laughter and music which featured the comedy improv group Four Day Weekend and musical guest Fried Ice Cream.
About Carpet One Floor & Home Carpet One Floor & Home (http://www.CarpetOne.com) is North America’s leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Bigelow and Lees. They offer a unique customer experience with the exclusive SelectAFloor merchandising system that simplifies the shopping experience and The Beautiful GuaranteeTM, which guarantees that the customer will be 100% happy with their floor.